ABOUT FORGE

FORGE was founded by Felicity Southwell.

I created it for owners who know there may be more value in their business or asset, but do not need another generic strategy exercise.

Sometimes the problem is not the real problem. Sometimes an attractive opportunity is not practical for the person who would have to deliver it. And sometimes the best commercial decision is to stop adding complexity.

FORGE takes an independent look at what is happening, what may be getting missed and what is actually worth testing.

The work is commercially focused, evidence-conscious and grounded in the owner’s real appetite for time, investment and risk.

The sample Opportunity Brief shows how FORGE approaches a commercial question.